SATURDAY, OCTOBER 9, 2021

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THE OFFICIAL EVERSOURCE HARTFORD MARATHON CHARITY PARTNERSHIP PROGRAM

The application period for 2020 has closed.

The Eversource Hartford Marathon “Official Charity” program is limited exclusively to a small number of nonprofit organizations. This exclusive offering allows charity partners to maximize the value of their involvement with the Hartford Marathon Foundation (HMF). All race participants are welcome to run or walk on behalf of any nonprofit organization, but HMF will only authorize “Official Charity” status and all related benefits to designated organizations.

NEW! Charities are invited to expand their fundraising teams with an enhanced walker-friendly experience at the Charity 5K at the Eversource Hartford Marathon.

PREMIER TIER

  • Only available to previous Official Charity Program charities.
  • Charity REQUIRED to provide a minimum of 45 volunteers.
  • A goal of $20,000 in donations.
  • A goal of 75 registered runners/walkers for the charity team (any race distance, 5K only for walkers).
  • Charity provides a human interest story that will be used by our media company.
  • Charity logo, mission and contact information will be displayed on HMF’s website.
  • Charity has the option to participate in Charity Village on race day in Bushnell Park.
  • Charity is highlighted in race promotions and spectator guide.
  • Charity name is included in race announcements throughout the day in Bushnell Park.

GOLD TIER

  • Charity REQUIRED to provide a minimum of 30 volunteers.
  • A goal of $10,000 in donations.
  • A goal of 50 registered runners/walkers for the charity team (any race distance, 5K only for walkers).
  • Charity logo, mission and contact information will be displayed on HMF’s website.
  • Charity has the option to participate in Charity Village on race day in Bushnell Park.
  • Charity is highlighted in race promotions and spectator guide.
  • Charity name is included in race announcements throughout the day in Bushnell Park.

SILVER TIER

  • Charity REQUIRED to provide a minimum of 20 volunteers.
  • A goal of $5,000 in donations.
  • A goal of 20 registered runners/walkers for the charity team (any race distance, 5K only for walkers).
  • Charity logo, mission and contact information will be displayed on HMF’s website.
  • Charity has the option to participate in Charity Village on race day in Bushnell Park.
  • Charity is highlighted in race promotions and spectator guide.

BENEFITS TO CHARITY PARTNERS (ALL TIERS)

  • Charity will receive discount code for online registration discount for their runners and walkers.
  • Charity use of Eversource Hartford Marathon logo for marketing purposes.
    • HMF must review and approve the use of the logo in all materials prior to publication.
  • Charity highlighted on HMF website, printed material and via online promotional materials.
  • Charity will receive online fundraising page via CrowdRise.
    • There is no obligation to use CrowdRise; however, charity will report fundraising totals through the Eversource Hartford Marathon CrowdRise page for tracking purposes.
  • Charity will receive reports from HMF regarding runner and walker registration totals and also contact information for participants who wish to be contacted by the charity.
  • PRE Perk Packages available for charity to purchase at $40 each, regularly $50. Can be used as incentive for fundraisers.
  • Charity volunteers receive official Eversource Hartford Marathon swag upon arrival for their assigned shift.

OBLIGATIONS OF OFFICIAL CHARITIES

  • Charity must be an established and recognized 501(c) 3 charity with fundraising experience.
  • Charity application must include a brief marketing plan outlining how your charity will use Official Charity status to promote their cause.
  • Charity must provide volunteers for HMF race weekend operations as noted in the Tier requirements. HMF will determine volunteer placement with input from the charity.
  • Charity must register 50% of the required volunteers by August 15, 2020. Remaining 50% registered by September 15, 2020. Failure to provide volunteer names by these dates may jeopardize status as an Official Charity.
  • Charity must maintain contact with runners, walkers and volunteers.
  • Charity must agree to promote the event using the full name and official race logo as provided.
  • Charity must complete a brief survey and financial report by November 13, 2020.
  • First year charities will be asked to meet HMF staff prior to acceptance in the program.
  • Final placement of a charity in the program and assignment to a specific tier will be at the discretion of HMF.
  • All funds raised by the charity are kept by the charity. HMF is not involved in fundraising
  • Charity will not pay a fee to participate in this program.

NEXT STEPS

If you would like to be considered for an official charity slot in 2020:

  1. Submit your online application by April 17, 2020
    AND
  2. Submit IRS proof of your 501 (c) 3 status and a brief marketing plan by April 17, 2020. Forms can be scanned and emailed to registration@hartfordmarathon.com

Please note that the Official Charity program only accepts a limited number of charities for each tier.

Prior participation does not guarantee acceptance into the current year’s program.