#HMFJackFrost – Start 2021 off on the right foot with a 21 day challenge to keep moving through an array of indoor or outdoor activities – running and walking is just the beginning! Track and convert activities like skiing, yoga, ice skating or elliptical workouts and encourage family and friends to join the challenge to help keep each other motivated each day. Set your own daily goal and contribute to reach the community goal each day – 2021 miles worth of activity! Each day the group reaches the 2021 goal, a participant prize is awarded.

Everyone who registers ($25) earns the sparkly Jack Frost challenge medal, with the option to purchase a long-sleeve technical shirt.


Pick the 21 day individual goal you want to reach and log your activities to reach that milestone. Each day, HMF will also tally all participants’ activities toward reaching the community goal of 2021 miles worth of activity – a giveaway prize is awarded each day the community goal is met!

There are four tiers of individual goals to choose from (note: participants are not required or limited by the chosen tier for days or total miles ):

  • 21 Miles /// Earn the Hit The Road, Jack badge
  • 65 Miles /// Earn the Jack of all Trails badge
  • 130 Miles /// Earn the Jumpin’ Jack Flash badge
  • 210 Miles /// Earn the You Know Jack badge

Register and log activities between Monday, January 11, and Sunday, January 31, to be tracked on the live leaderboard. Activities that require conversions will need to be manually converted and entered DETAILS

Challenge Benefits:

  • Custom Jack Frost Challenge medal
  • Chance to win awesome prizes each day of the challenge:
    • 21 Days of Giveaways
  • Intuitive Tracking & ToolKit
    • Advanced wearable technology mileage tracking
    • Downloadable conversion chart for activities
    • Digital Badges to commemorate reaching challenge tiers
    • Custom Jack Frost playlist curated by the professionals at Powerstation Events
  • Virtual Race Enhancements
    • Digital race bib
    • Customizable finisher certificate

Registration fee is $25 per participant. Optional long-sleeve technical shirt is available for purchase for $25 in the HMF Shop

This event gives participants the flexibility to participate when and where it is convenient. As such, there are no refunds and no deferments for virtual events.

Visit the Jack Frost ToolKit to view the live leaderboard, learn how to upload or convert activities and download celebratory digital Jack Frost milestone badges to post on social!


To celebrate good things to come in 2021, HMF and Fleet Feet will be rewarding participants with prizes! Everyone who registers for the Jack Frost Challenge by January 1 will be eligible to win a pair of running shoes of choice (up to $150 value) from one of the following brands at Fleet Feet: Asics, New Balance, Brooks, Saucony, Mizuno or Karhu.

Once you register, share your participant referral code with friends. For every time your referral code is used until January 11, you get a chance to win $100 worth of Asics apparel. DETAILS

Additionally, one awesome prize will be awarded to a lucky participant each day of the challenge…here’s the catch, the entire Jack Frost Challenge community needs to reach 2021 miles worth of activities for that day! If the group hits 2021, anyone who logged activities that day is eligible to win! It doesn’t matter how far or what activity was logged, it all counts. Let’s work together to kick off 2021!


Participants can also work toward four tiers of individual goals:

  • 1 Mile a Day /// 21 Miles /// Earn the Hit The Road, Jack badge
  • 5K a Day /// 65 Miles /// Earn the Jack of all Trails badge
  • 10K a Day /// 130 Miles /// Earn the Jumpin’ Jack Flash badge
  • 10 Miles a Day /// 210 Miles /// Earn the You Know Jack badge

Hit a milestone? Visit the ToolKit and download the corresponding milestone badge and share it on social!


Each participant will receive a custom Jack Frost Challenge medal. Participants can pick up their medal from our friends at Fleet Feet, West Hartford during store hours 1/14 through 1/24. Those that don’t pick up will be mailed their medal after the challenge has concluded.

Medal Pickup Dates & Times:

Fleet Feet, West Hartford: 1003 Farmington Avenue, West Hartford, CT 06107

  • Between Thursday, January 14th and Sunday, January 24th
  • Anytime during normal operating hours, check Fleet Feet’s website for details.

In addition, athletes are welcome to upgrade their challenge with a custom long sleeve Jack Frost tech shirt and exclusive apparel from the HMF winter collection. All upgrade orders will be mailed.


Kids are encouraged to get outside and run, walk, build snow forts, shovel, or snowshoe and complete at least one activity each day of the 21 days challenge to earn their finisher medal (no specific distance per day is required). Jumping Jacks are strongly encouraged, obviously!

Race benefits:

  • Custom winter inspired finisher’s medal
  • Customized BIB
  • Customized Finisher Certificate

Registration fee is $15 per kid.

Visit the Jack Frost ToolKit to check out the live leaderboard and to learn how to submit each activity!