#HMFJackFrost – Start 2023 off on the right foot with a 23 day challenge to keep moving through an array of indoor or outdoor activities – running and walking is just the beginning! Track and convert activities like skiing, yoga, ice skating or elliptical workouts and encourage family and friends to join the challenge to help keep each other motivated each day. Set your own daily goal and contribute to reach the community goal each day – 2023 miles worth of activity! Each day a prize is randomly awarded to a participant who submits their activity for the day. The more activities you do, the more chances to win!

Everyone who registers ($30) earns the sparkly Jack Frost challenge medal and has the option to purchase a long-sleeve technical shirt.


Pick the 23 day individual goal you want to reach and log your activities to reach that milestone. Each day, HMF will also tally all participants’ activities toward reaching the community goal of 2023 miles worth of activity.

There are four tiers of individual goals to choose from (note: participants are not required or limited by the chosen tier for days or total miles ):

  • 23 Miles (Mile a day) /// Earn the Hit The Road, Jack badge
  • 71 Miles (5K a day) /// Earn the Jack of all Trails badge
  • 143 Miles (10K a day) /// Earn the Jumpin’ Jack Flash badge
  • 230 Miles (10 Miles a day) /// Earn the You Know Jack badge

Register and log activities between Friday, January 7, and Sunday, January 29, to be tracked on the live leaderboard. Activities that require conversions will need to be manually converted and entered DETAILS


  • Custom Jack Frost Challenge Medal
  • $10 HMF Warehouse Sale Voucher (one day sale! January 28, 2023)
  • Chance to win awesome prizes each day of the challenge:
    • 23 Days of Giveaways
  • Intuitive Tracking & ToolKit
    • Advanced wearable technology mileage tracking
    • Downloadable conversion chart for activities
    • Digital Badges to commemorate reaching challenge tiers
    • Custom Jack Frost playlist curated by the professionals at Powerstation Events
  • Virtual Race Enhancements
    • Digital race bib
    • Customizable finisher certificate

Registration fee is $30 per participant. Optional long-sleeve technical shirt is available for purchase.

This event gives participants the flexibility to participate when and where it is convenient. As such, there are no refunds and no deferments for virtual events.

Visit the Jack Frost ToolKit to view the live leaderboard, learn how to upload or convert activities and download celebratory digital Jack Frost milestone badges to post on social!


To celebrate good things to come in 2023, HMF and Fleet Feet West Hartford will be rewarding participants with prizes!

One awesome prize will be awarded to a lucky participant each day of the challenge…just complete a daily activity and submit it to your haku participant account to be eligible. It doesn’t matter how far or what activity was logged, it all counts. Let’s work together to kick off 2023 strong! DETAILS


Participants can also work toward four tiers of individual goals:

  • 1 Mile a Day /// 23 Miles /// Earn the Hit The Road, Jack badge
  • 5K a Day /// 71 Miles /// Earn the Jack of all Trails badge
  • 10K a Day /// 143 Miles /// Earn the Jumpin’ Jack Flash badge
  • 10 Miles a Day /// 230 Miles /// Earn the You Know Jack badge

Badges will be automatically emailed once you hit a milestone!


Each participant will receive a custom Jack Frost Challenge medal. Participants who pick up in person will also get a custom neck-gaiter. If you don’t pick up in person, your medal will be mailed after the challenge has concluded.


Fleet Feet, West Hartford: 1003 Farmington Avenue, West Hartford, CT 06107

  • Wednesday, January 18 through Sunday, January 29 (see website for hours)

HMF Warehouse Sale: 41 Sequin Drive, Glastonbury, CT 06033

  • Saturday, January 28 (9:00 AM – 12:00 PM)
    • Snow Date = Sunday, January 29
  • All Jack Frost Challenge participants will receive a complimentary voucher good for $10 off their purchases at the sale

Custom long-sleeve technical shirt is available for purchase through registration and in the HMF Shop.

*Pre-ordered Jack Frost shirts will be available for pickup at the HMF Warehouse Sale on January 28. Those not picked up will be mailed at the conclusion of the event.


Kids are encouraged to get outside and run, walk, build snow forts, shovel, or snowshoe and complete at least one activity each day of the 23 days challenge to earn their finisher medal (no specific distance per day is required). Jumping Jacks are strongly encouraged, obviously!


  • Custom winter inspired finisher’s medal
  • Customized BIB
  • Customized Finisher Certificate

Registration fee is $15 per child.

Visit the Jack Frost ToolKit to check out the live leaderboard and to learn how to submit each activity!